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Small Franchise Business in India: How to Start, Set-up Cost & ROI

  • Pratheek
  • Aug 13
  • 4 min read
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Franchising is one of the fastest-growing business models in India, and for good reason. With the country’s thriving entrepreneurial spirit, rising disposable incomes, and rapidly expanding consumer markets, many people are looking for ways to start a business without having to build a brand from scratch. Small franchise businesses in India are proving to be a smart solution — they offer brand recognition, training, and support, often at a fraction of the cost of a large franchise.


Whether you’re a first-time entrepreneur, a working professional seeking a side income, or someone looking to invest savings into a manageable business, small franchises can be a powerful stepping stone to financial independence.


📌 Why Choose a Small Franchise Business in India?

Before diving into the process, it’s important to understand why small franchises are so attractive:

  • Lower Initial Investment – Unlike big franchises that may require ₹50 lakh or more, many small franchises start at ₹1–5 lakh.

  • Established Brand – You skip the struggle of building trust from zero. Customers already know the brand.

  • Franchisor Support – Training, marketing materials, and sometimes even location selection are provided.

  • Quick Start – Many small franchise businesses can be set up in weeks, not months.

  • Better ROI Timeline – Smaller investments often mean faster break-even points.


🔍 Popular Categories for Small Franchise Businesses

Here are some sectors where small franchise business in India is booming:

Category

Investment Range

Expected ROI Period

Example Brands

Food & Beverages

₹3–8 lakh

12–18 months

Chaat Adda, Momos Corner

Education & Coaching

₹2–6 lakh

6–12 months

Kidzee, Abacus Institutes

Retail & FMCG

₹3–10 lakh

12–24 months

Patanjali Stores, Khadi Gramodyog

Beauty & Wellness

₹4–7 lakh

12–18 months

Lakme Salon (Mini), VLCC Express

Courier & Delivery

₹2–5 lakh

8–15 months

DTDC Lite, Shadowfax Partner

Cleaning Services

₹1–3 lakh

6–12 months

Urban Company, Sanitization Startups


💡Pro Tip: Learn all about Starting a Business with this comprehensive course on Boss Wallah.

🛠 Steps to Start a Small Franchise Business in India

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Starting a small franchise business in India may be easier than launching your own brand, but it still requires careful planning.

1. Research and Choose Your Niche

  • Look for sectors that match your interest and have strong demand in your target location.

  • Use online franchise directories, attend franchise expos, or network with existing franchise owners.

2. Evaluate the Brand

  • Check the franchisor’s reputation, customer reviews, and business track record.

  • Ensure the brand’s products/services are relevant to your city or region.

3. Understand the Investment

  • Get a breakdown of the franchise fee, security deposit, equipment cost, and working capital.

  • Ask if the fee includes marketing materials, uniforms, or setup support.

4. Study the Franchise Agreement

  • Read the terms carefully: territory rights, renewal clauses, revenue-sharing models, and termination conditions.

  • It’s worth consulting a legal advisor before signing.

5. Arrange Funding

  • Decide whether to invest personal savings, take a bank loan, or apply for government small-business schemes like PMEGP or MUDRA loans.

6. Choose Location (If Needed)

  • Some small franchises are home-based, while others require small commercial spaces.

  • Ensure visibility, accessibility, and proximity to the target audience.

7. Get Training

  • Attend the franchisor’s training program to learn daily operations, customer service standards, and marketing techniques.

8. Launch & Market Locally

  • Use hyperlocal marketing: WhatsApp groups, flyers, local events, and Google Business listings.

  • Leverage the brand’s social media campaigns to attract customers.


💰 Cost Structure of a Small Franchise Business in India

Here’s a sample breakdown for a food kiosk franchise costing ₹5 lakh:

Expense Item

Approx. Cost (₹)

Franchise Fee

1,50,000

Equipment & Setup

1,20,000

Initial Inventory

80,000

Licensing & Registration

20,000

Marketing & Promotion

30,000

Working Capital (3 months)

1,00,000

Total Investment

5,00,000

📈 ROI Expectations

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While ROI varies by industry, location, and management, here’s a general ROI range for small franchises in India:

  • Break-even: 6–18 months

  • Average Profit Margin: 15–35%

  • Annual Earnings: ₹3–10 lakh (depending on investment size and efficiency)

Example: A cloud kitchen franchise costing ₹4 lakh could generate ₹50,000–₹80,000 per month after the initial setup period, reaching break-even in about 10–12 months.


💡Pro Tip: Learn all about Building a Brand with this comprehensive course on Boss Wallah.

📊Small Franchise Business Roadmap

  • Step 1: Research the market → Step 2: Choose niche → Step 3: Evaluate brand → Step 4: Arrange funding → Step 5: Sign agreement → Step 6: Setup & Train → Step 7: Launch & Grow

  • Icons: Magnifying glass, checklist, handshake, rupee sign, contract, store, megaphone.


⚖ Pros and Cons of Small Franchise Business in India

Pros

Cons

Lower entry cost

Limited creative freedom

Brand recognition from day one

Dependent on franchisor’s reputation

Faster ROI

Profit sharing or royalty fees

Training & support

Possible restrictions on product offerings

Final Thoughts

A small franchise business in India is a fantastic way to enter entrepreneurship without carrying the full weight of building a business from scratch. The key is choosing the right brand, in the right location, with realistic expectations about costs and ROI. With a mix of franchisor support and your own dedication, you can transform a modest investment into a profitable, sustainable venture.

 
 
 

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